NISSAN - THE UNLEASHED EVENT

“We want to buy cars that feel just as bold as we are. The Unleash Boldness Event is all about encouraging bold drivers to choose a range that’s just as out-there as they are.”

The idea from the creative team was to push ‘bold and exciting’ cars to drivers who think of themselves as a bit individual and different. I worked on making it very much a ‘non car advert’ by adding bright colours and impactful type to fit the ‘Unleashed’ name and the copy/messaging provided by the team. Adding some bouncy motion brings the excitement to life and allows the target audience to feel like they’re breaking the mould a little bit.