NISSAN ARIYA METASPACE EXPERIENCE

Working on the Electrified Art campaign was a big milestone for my career given the nationwide audience.

I worked with the creative team from early stages of idea conception to final artwork. I provided development of ideas and options for the creatives to look through based on the desired look and feel laid out to me. The final output ended up being quite far from where we started from but being involved throughout the process was helpful and enjoyable.

The finished billboards that I laid out and artworked were displayed all over London, Liverpool, Manchester, Birmingham and Leeds.

My contributions to the campaign included:

• Generating ideas, directions, and design solutions to match the creative routes presented by the creative team.

• Laying out and artworking 50+ billboard sizes (digital and print). Ensuring a consistent design was present throughout.

• Producing assets and animations for several digital platforms.