MAZDA PRODUCTION WORK

Mazda Motor Corporation is a Japanese multinational automaker which has been a staple of my agency production work. I have worked on several campaigns which have needed a range of deliverables including press advertisements, digital advertisements and a substantial chunk of motion design.

This is a selection of campaigns I’ve worked on and have been amongst from the beginning of the idea to the final production stage. Along the way Mazda has changed style guides and I have worked extensively with both.

MILLION REASONS TO OWN A MAZDA

This ‘Million Reasons’ campaign was rolled out nationwide on TV, newspapers and digitally. I was part of the rolling out process which involved creating press ads for particular dealers and states, producing animations for each car model and outputting to various specifications for different output billboards and formats. Being a part of a team in these campaign rollouts is very engaging and a great way to hone skills.

A large part of my role for Mazda is working with the lead motion designer and producing animated adverts for shopping centres and dealerships.