MASSEY FERGUSON 2020 CALENDAR

Every year Massey Ferguson produce calendar’s for the dealers of their products. Each dealership has the opportunity to provide their details and order calendars which contain all their contact information.

The old process contained a lot of back and forth trying todecipher the handwritten forms submitted by the farmers.

This year they are seeking to move the process online and have dealers input their details directly through the Massey Ferguson website.

CLEAR, SIMPLE DESIGN

Many of the farmers are in the higher age brackets and therefore the process needs to be as accessible and simple as possible. Streamlining the process and breaking down the large input forms into easily digestible chunks was important.

EMAIL DESIGN

Emails are to be sent out to encourage dealers to order calendars and input their details on the website.