LONDON IS OPEN!

‘London is Open’ was an open brief from The Mayor of London Sadiq Khan to create an ambitious, large scale branding campaign to celebrate that LondonIsOpen.

To show the wide variety of cultures and backgrounds, Londoners are encouraged to celebrate together by sending messages to the app which will be displayed on digital ad-boards all around the city.

In an effort to promote and encourage a more eco-friendly London, reusable will be available at a disounted rate from selected coffee shops throughout the city.

The free ‘LondonIsOpen!’ app for iOS and Android will be linked with the digital advertisements. Users can post a message letting their fellow Londoners know what makes London Open.

These messages can be seen on digital ads placed on bus stops, in the London Underground and even on the large screens in Leicester Square.