COOL RIDGE CAMPAIGN

During my time at TBWA Melbourne, I was tasked with rolling out the ‘Cool Ridge - When You Can, When You Can’t’ campaign, which was due to take over Southern Cross Station for several weeks. I worked closely with the Account Manger for Schweppes and the Creative Director in charge of the idea.

STATION DOMINATION

The ‘Station Domination’ included several digital screens, large hanging banners, some awkward sized fences artwork and a staircase vinyl. I was provided with the original portrait design, the specifications for the other assets and asked to roll out the different sizes and outputs.

Some of the sizes were unconventional, such as the fencing around the platforms and the art above the main entrance. This was challenging and I paid a visit to Southern Cross Station to get a better idea of what I was designing to.